Archive for the ‘Uncategorized’ Category

People often a very have negative view about the workplace. They always need to be so serious. Seriously take a break and laugh more often.

When a a mouse dropped by at our offices, we took full advantage of the situation.

Enjoy!

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Today 25 June 2012 marks the three-year death anniversary of the undisputed king of pop Michael Jackson.

Jackson referred to as the greatest entertainer to  have ever lived has according to some news sources sold over a 1 billion records and counting.

In memory of the great Michael Jackson here’s Thriller, the song many attribute the music video to.

Lyndon Barends, the Ceo of Primedia Sport chatting to the media about Manchester United’s upcoming visit to South Africa at the official media launch

Posted: June 18, 2012 in Uncategorized

Social Media is similar to any human relationship. It takes time to build meaningful and productive relationships in this world. I hope the blog post below helps to guide you in your path through the digital and physical world.

Digital Brand Marketing Education & Interactives

The dictionary defines “perception” as “understanding”.  And the prevailing perception is that social media management and marketing is easy.  That people will find your Facebook page, your Twitter account, or your Google Plus page and they will just automatically connect with it.  That they will “like” you without any action on your part.

THIS JUST ISN’T TRUE

My favorite analogy is the opening of a new store.  When you open a retail location, people will not just automatically know you are there.  You need to tell them.  You need your friends to help spread the word.  You need to give people a reason to visit your store, whether it be a “grand opening special” or a product that they can’t live without, they need a reason to visit.

I was working with someone who wants to make social marketing their livelihood.  They have a Facebook page, and were complaining about…

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Posted: May 24, 2012 in Uncategorized

Steve Farnsworth's Old Blog

You Ask Your Customers, “Do You ‘Like’ Me?,” On Facebook. They Do, But Now What?

By Steve Farnsworth@Steveology

We ask our customers to become fans or to “Like” us on Facebook or other popular social platforms, but what then? What can we do with that information?

New here? Get more useful social media news and insight by subscribing for free to the RSS feed, or to the zero SPAM email alert (Privacy Policy) .

David Hargreaves, CEO of Beyond, shares a tip he likes for taking a next step to go deeper with those communities.

To Watch The Video Click Here

This video was shot at the 2011 B2B Social Communication Leadership Forum in Silicon Valley, an event presented by PR Newswire and Business Development Institute.

Interviewed:
David Hargreaves
CEO
Beyond
Disclosure: My ticket was provide without charge by PR Newswire and the Business Development Institute.

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Posted: May 11, 2012 in Uncategorized

Primedia Revolutionizes the world of whisky

Primedia revolutionises the world of whisky

 

Johannesburg, 19th April 2012, Primedia, South Africa’s leading media group today announced their successful acquisition of the ‘Whisky Live Festival’, the world’s largest, liveliest and most entertaining whisky festival which takes place in November each year. Regularly held in global cities like London, Paris, Tokyo and New York, the FNB Whisky Live Festival is regarded as the world’s ultimate place to live, breathe, experience and learn to love whisky.

 

Primedia boasts a significant number of advertising platforms and is very active in the sports marketing and entertainment arenas. With its substantial experience in brand building and experiential marketing, the acquisition of the Whisky Live Festival will be a valuable addition to the Group.

 

“Primedia is delighted to have acquired such a world renowned, prestigious festival brand, and we are looking forward to working closely with the Whisky Live Festival team to take this exciting offering to new markets” said Geraint Crwys-Williams, Group Commercial Executive. “The FNB Whisky Live Festival is the largest whisky festival in the world, attracting over 18,000 South African brand conscious consumers annually and this transaction represents the first of further steps Primedia will take in the exciting events and entertainment space.  Event co-founders and creators, Karen Chaloner and Sian Neubert will continue to remain in charge of running the business in its entirety but will have access to the multiple assets within the Primedia Group.”

 

“In order to realise our vision we needed a strong strategic partner to unlock the untapped potential within the business.  The marriage with Primedia enables us to do this, bringing increased value to all stakeholders.  This year, we celebrate our 10th anniversary so the timing is perfect to take the event to the next level.”  said Karen Chaloner

 

“Our goal is to constantly access new whisky consumers by amplifying and accelerating the scale of the Whisky Live Festival brand through category education and conversion. Event hospitality and ten year anniversary after- parties will be some of the innovations incorporated into the Whisky Live Festival lifestyle experience,” added Sian Neubert.

 

 

 

 

About Primedia:

 

Primedia is a privately owned media group and has an established portfolio of businesses within the advertising and content sectors of the media industry. The advertising businesses are located principally in South Africa with a broad base of assets including radio broadcasting, outdoor advertising, sport, shopping centre, commuter and other out of home media opportunities throughout traditional and non-traditional media sectors.

 

Primedia is also actively engaged in developing products and advertising solutions in the digital arena through the Primedia Digital Division incorporating the Group’s creative, internet and mobile businesses.

 

 

Ends……………/

 

Media Queries:

 

Natasha Terlecki

Head of Public Relations

Matchworld – a Division of Primedia

nterlecki@matchworld.co.za

+2783 677 9090