Posted: June 18, 2012 in Uncategorized

Social Media is similar to any human relationship. It takes time to build meaningful and productive relationships in this world. I hope the blog post below helps to guide you in your path through the digital and physical world.

Digital Brand Marketing Education & Interactives

The dictionary defines “perception” as “understanding”.  And the prevailing perception is that social media management and marketing is easy.  That people will find your Facebook page, your Twitter account, or your Google Plus page and they will just automatically connect with it.  That they will “like” you without any action on your part.

THIS JUST ISN’T TRUE

My favorite analogy is the opening of a new store.  When you open a retail location, people will not just automatically know you are there.  You need to tell them.  You need your friends to help spread the word.  You need to give people a reason to visit your store, whether it be a “grand opening special” or a product that they can’t live without, they need a reason to visit.

I was working with someone who wants to make social marketing their livelihood.  They have a Facebook page, and were complaining about…

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